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Rovira Biscuits Corporation is a Puerto Rican corporation that manufactures crackers branded by the same name. The company is well known for its production of ''"export sodas"'' crackers.〔(''El Grupo Rovira se prepara para permanecer en el mercado 80 años más.'' ) El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.〕 The company's headquarters are located in Urbanizacion La Ceiba, barrio San Anton, in the city of Ponce, Puerto Rico, and its main production facilities are located on PR-10 southbound, in barrio Sabanetas, just south of the intersection with PR-52 exit in Ponce, Puerto Rico. ==History== The company began in 1929 in Puerto Rico when the company founder and Spanish immigrant,〔(''Dramatizan “¡a galletazo limpio!”.'' ) Zenaida Ramos Ramos and Angel L. Vázquez. El Vocero. San Juan, Puerto Rico. 1 December 2011. Retrieved 23 December 2011.〕 José María Rovira Viza, purchased a small bakery on calle Villa, in downtown Ponce.〔(''El Grupo Rovira se prepara para permanecer en el mercado 80 años más.'' ) El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.〕〔(''Rovira History.'' ) Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.〕 In 1937, José Miguel Rovira, José María Rovira’s son, joined the Company and started the transformation into a crackers manufacturer. During the next decade, and throughout the Second World War, the company expanded its product offerings and facilities.〔(''Rovira History.'' ) Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.〕 In 1947, the company became a legally registered corporation in Puerto Rico under the name of ''Rovira Biscuit Corporation'' and, in the same year, it built new manufacturing facilities in Ponce. In 1952 it moved from its original location in downtown Ponce to the ''Cuatro Calles'' sector, near Avenida Las Americas. The new facility provided 50,000 square feet of space.〔(''Consorcio reconoce a empresa local.'' ) Carmen Cila Rodríguez La Perla del Sur. Ponce, Puerto Rico. 24 April 2013. Page 10. Retrieved 30 April 2013.〕 In the early 1950s, further growth allowed the company to start marketing its products to the East Coast of the United States, to satisfy the demand of the large number of Puerto Ricans who had started to migrate there in those years. This was followed by expanding its market to the Caribbean area. In the 1960s, the company added new technology, marketing plans, and management turning "Rovira" into a household name among consumers in Puerto Rico. Also in the 1960s, the company expanded its marketing into areas in the United States beyod the East Coast.〔(''Rovira History.'' ) Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.〕 In the 2000s a company spinoff, Rovira Foods, Inc., was established to respond to the growing sales and distribution business in Puerto Rico. It represents the "Rovira" crackers and "Eric’s" snacks brand names in addition to over 10 different product brands in the USA, Spain and Brazil. From this point forward, Rovira Biscuits Corporation, became the manufacturing arm of Rovira Foods, Inc.〔(''Rovira History.'' ) Rovira Biscuits Corporation. Ponce, Puerto Rico. Retrieved 23 December 2011.〕 In 2009, the company invested $25 million in a new 100,000 square feet corporate facility in the Mercedita sector of Barrio Vayas in Ponce. The company had been operating from a facility one-third that size located in the Cuatro Calles sector of barrio San Antón.〔(''El Grupo Rovira se prepara para permanecer en el mercado 80 años más.'' ) El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.〕 The new facility operates 24 hours a day.〔(''El Grupo Rovira se prepara para permanecer en el mercado 80 años más.'' ) El Nuevo Dia. San Juan, Puerto Rico. 1 November 2010. Retrieved 23 December 2011.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rovira Biscuits Corporation」の詳細全文を読む スポンサード リンク
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